If you find yourself a bit lost when it comes to marketing your business online, it might be time to consider the services of SEO resellers. However, before signing any contracts or handing over any dough, you should do a little bit of homework first. While most SEO resellers are wonderful, ethical professionals, there is a contingent that you need to avoid like the plague.
Specifically, you should always and only deal with white label or private label SEO resellers when considering firms to outsource your marketing to. These terms refer to SEO resellers that use only ethical, legal marketing tactics in order to boost your search engine rankings. Some of the tactics that these white label SEO resellers use include submitting your site to search engines, optimizing relevant keywords, copywriting for maximum effect, and using social media to drive hits. These are all perfectly relevant and above board methods that SEO resellers employ the world over, and a good professional should be able to market your business beautifully without crossing any lines.
However, you should never do business with black hat or black label SEO resellers under any circumstances. Black hat tacticians use illegal and unethical methods of driving hits like spamming, using popular but irrelevant keywords, and hiding text to fool search engine indexing robots. It should be noted that search engine algorithms today are quite adept at finding and permanently banning black hat users within hours, so gaming the system with shady SEO resellers is far from worth the damage to your online reputation.
Always make sure that the SEO resellers that you are considering are honest, and are willing to tell you up front exactly how they plan to market your site. They should be happy to answer any questions, and should be able to explain exactly why each of their methods works. If you run into SEO resellers that behave any other way, you should probably avoid them completely.
The big trend over the last year for the SEO reseller suppliers (the people who run the SEO reseller programs) has been technology. More and more are offering portals for your customers to log into. The best programs give the reseller a portal that is branded with their logo. This way the customer sees your information when they log in. This is part of a high quality white label SEO program.
But what’s most important is what is inside the technology. A great SEO reseller program will have technology that really supports the search engine optimization effort. They should be showing analytics, charts and graphs that help the end-user understand the work-effort under way. Remember, most people do not really understand search engine optimization. So the mission here is education. And the portal can really help with that effort. Many customers will think that rankings should be nearly instantaneous, just needed a title tag adjustment. Of course we know this to be false, but they will need supporting evidence to help them through this educational process.
As you select the best SEO reseller partner for your business, you should be thinking long and hard about the techn0logy package they offer. Due-diligence will help you see if their “log in” button is just a web version of their monthly report or if it really offers a unique view into the workflow, rankings and traffic of the customers’ website. Don’t go with any technology that doesn’t integrate Google Analytics. And better yet, reach for something that offers self-service analytics so your customer can really get up-close and personal with their data.
Are you interested in the process involved with reselling SEO Services directly to your clients? If this situation sounds familiar regarding beginning to resell SEO packages, you should not hesitate when it comes to entering into this exciting industry.
The first step in being successful when you choose to resell SEO is to develop an understanding of the importance of SEO Services. What are SEO Services? SEO Services, or Search Engine Optimization Services, exist for the sole purpose of improving the search engine ranking of the websites of their clients. Search Engine Optimization Service providers will use methods, such as developing accurate Meta tags, providing clients with an information-rich website, or increasing the amount of keywords appearing on the websites. Through these methods, SEO providers have the ability to effectively improve the search engine ranking of their clients.
What is the significance of an improved search engine ranking? The Internet has quickly become a central part of our society. Many people depend on the Internet in order to complete various tasks throughout the day. Choosing the most delicious restaurant for dinner and finding the most qualified pediatrician for your child are just some of the decisions people make through the use of the Internet. Since people base their decisions upon the information found on the Internet, it is important for a website to be easily accessible to these people when browsing the Internet. When a website has a poor search engine ranking, appearing near the bottom of the results page, people generally will never reach their webpage. Instead, people will visit the webpage of those websites appearing near the top of the results page. This idea illustrates the extreme importance of an improved search engine ranking and the need for SEO Services.
Now that we have developed an understanding of SEO Services, we should delve into the benefits you will reap when you choose to resell SEO. When you begin to resell SEO, you will be entering into an industry that will provide you with an exciting income opportunity. The sky is truly the limit for the amount of income you can generate when you resell SEO packages. Since your income is directly related to the number of SEO packages you are able to sell to your clients, your income is solely dependent on you. When you begin to resell SEO, you will have the freedom to generate as much income as you wish.
Another benefit you will experience when you resell SEO revolves around location. Unlike many jobs, location is not a factor when you decide to resell SEO. Since this is an online-based industry, you will be able to resell SEO packages to clients across the country. When you choose to resell SEO, you will not regret your decision to join this exciting industry.
Every day new businesses are cropping up on the Internet. However, search engine optimization has not entered the minds of many of these new website owners and the likely hood of these sites being found is bleak. This opens up a great opportunity for White label SEO resellers. If you are already in a business with a customer database, the opportunity is prime. Providing a service that is needed allows for great opportunities.
A business owner can enjoy many benefits by combining White label SEO with their existing business. As a search engine optimization reseller, the business owner retains his private label and his clients. The business owner also sets the pricing arrangement with his clients. The business buys the SEO service at one cost, rebrands it and resells at whatever price he feels is necessary to make a profit.
White label SEO providers offer many incentives to choose their services. Knowing that there are lots of competition, many search engine optimization providers help educate resellers and provide consultations to help the White label SEO reseller close sales. When a business is looking to include search engine optimization as part of their service, finding the best provider is critical. Not only do you want to get the best deal on the cost of search engine optimization, you also need to consider the additional programs and consultations the provider extends.
When choosing an SEO provider, consider everything they offer. Compare White label SEO providers so you can make the best choice. By researching for the best SEO provider, it is easy to tell which provide can help you make the most money. Also look for information in regards to the ease of adding White label SEO to your existing business. Look at what kind of platform the White label SEO provider includes in the cost of their program. Find out what reports are included that allow you and your clients to see how successful the service is working.
A White label SEO reseller service becomes successful when a White label SEO provider, and you, work together to make it successful.
If you are trying to make a little extra money online, you have no doubt explored several different options, and if you are at all aware of the number of schemes and scams found in many of these different options, then you are probably very skeptical of money making methods that present themselves as the newest way to make a buck on the internet. There are paid survey sites that pay you in points rather than cash, and never accumulate enough points to actually be converted into cash; there are advertising sites that set impossibly high withdrawal limits that most website operators will never be able to attain; and there are affiliate marketing programs that pay vanishingly small commissions on even the largest and most profitable (to the company) sales. An SEO reseller program is the newest method to make money online that has become popular in recent years, piggybacking on the recent popularity of search engine optimization, or SEO, as a whole. While I can not say that every SEO reseller program is on the up and up, I can tell you that as a whole, the idea of the SEO reseller program is sound.
An SEO reseller program functions much in the same way than an affiliate marketer program does. Under an affiliate marketer program, you refer customers to a website that sells a product, and earn a commission on any items bought by the customers that you refer to the company selling the goods. Under an SEO reseller program, you also act as a middle man, like you do in an affiliate marketer program; the only difference, really, is that you are referring customers to a company that sells a service rather than a physical good, namely, search engine optimization services such as keyword analysis and link building. Making money with an SEO reseller program is an especially viable option if you already work in an internet business; for example, web designers stand to make quite a bit of money through an SEO reseller program because they have access to a long list of clients who all operate websites, and therefore it is a safe bet that nearly all, if not every single one, of the clients you deal with are interested in search engine optimization services. Most people and companies who operate websites are constantly trying to increase their website’s ranking on the various search engine results pages, so when you work under an SEO reseller program, you can refer your clients to the SEO firm you work for and earn a commission off of any services purchased by the clients you refer.
If you are already in the internet business, such as web design or copywriting, and you have a long list of clients who operate websites, you stand to make quite a bit of profit if you diversify your business to resell SEO. The SEO, or search engine optimization market, has exploded in popularity in recent years, and the amount of money that stands to be made by providing SEO services to customers is enormous. Because search engine optimization has been pretty popular for a few years now, it is difficult to get your foot in the door if you are looking to start an SEO firm; it is much easier to turn a profit if you resell SEO. When you resell SEO, you use your connections and existing relationship with customers to resell SEO services provided by a larger, more established SEO firm to your clients.
When you resell SEO, you do not actually perform any search engine optimization work yourself. All of the SEO work, such as keyword analysis and link building, is done by the larger SEO firm that you work as an affiliate for. Your role as an SEO reseller is to make the connection between the larger SEO firm and the customer, and earn profit by bringing the two together in a business relationship.
SEO reselling, also known as private label SEO and white label SEO, works much like affiliate sales do. Just as a website operator may have an affiliate relationship with a website, and earn a portion of profits from sales made using links on their websites, you can earn a portion of the profits made from search engine optimization when you resell SEO. Some SEO reselling programs allow you to mark up the SEO services as much as you would like, so that you can earn whatever profit you are capable of reselling; others pay the reseller a flat rate or a type of commission on each sale. Whatever SEO firm you choose to work with, and whatever their business model may be, you stand to earn quite a bit of money when you resell SEO to your existing customers.
I awoke today thinking about the American business dream and thought I would put out a few thoughts on the subject. Of course, everything I write is through the lens of selling SEO services. So keep that in mind.
The American Dream is that anyone, no matter what family they are born into or what circumstances, has the opportunity to build a life and achieve a standard of living that is not possible in many parts of the world. Yes, there are many arguments about how easy or hard this is for people in America, based on their socio-economic status. And I accept those points. But if you back up for the broader perspective and look at it from how the entire world sees it, that is less important. The point here is the dream and the reality. Difficult or not, this idea of building your own life style in America is true.
Some people take this further and want not only their own slice of the American Dream, but their own business too. And indeed, I think the founding fathers had this in mind too. Anyone who is willing to take risk and work hard can try their hand in Business. Unlike many parts of the world where this is reserved for the ruling class, or for those who have enough money to bribe their way through the red-tape, in America you need only beat the competition. I would like to think that my ramblings on this blog about the SEO reseller approach is contributing to this dream in some small way.
It is true that you can start an SEO reseller business with relatively low capital. The risk is minimized for you because the people who run the SEO reseller program have all the tools you need to get started. In fact, they want you to succeed. Your sale is their sale, so in a reselling model, you have an instant team. This is a great way to chase the American Dream if you want your own Internet business. But don’t be fooled. Just because you have the opportunity does not mean that success is guaranteed. This is hard work. While I firmly believe that using an SEO reseller strategy is the way to go for you, I also want you to be prepared to work hard. There is competition and you need to be one step ahead of them to win… That could be pricing, an additional offering, outstanding customer service… Who knows. But whatever it is, be clear on your value proposition, be ready to work hard, and chase your dream.
I am always on the look out for great articles that might help you figure out what’s what in the SEO reseller space. Here’s is today’s find. While most of what I see on this site is not always that good, I thought this one actually might be worth a read for you. Check it out and let me know what you think. I know that search engine optimization is a confusing topic. And starting a small business is no picnic either. But you are doing the right thing by reading and researching as much SEO reseller related material as possible before making any large commitments.
In the course of your search engine optimization activities, you have probably run into the term “white label SEO” in the past, although you may be unclear as to what the term itself means. Although you may be implementing white label SEO techniques in your everyday work, the driving principles behind these techniques may be unfamiliar to you. It would be a good idea to learn what goes into white label SEO however, since this can have a massive impact on the results you get from your search engine optimization activities.
White label SEO is a term used to refer to SEO methods that strictly conform to guidelines set by the major search engines such as Google. These guidelines are implemented in order to prevent unscrupulous webmasters from taking advantage of existing rules as a means to get a higher ranking on the results pages of the major search engines. Still confused as to what white label Seo is? Perhaps it would be better to explain what it isn’t. The opposite of white label SEO is black label SEO, surprisingly enough, and this involves various methods that mislead the major search engines into giving otherwise unworthy sites a high ranking on their results pages. Among the most commonly used black label techniques are keyword stuffing, which basically involves using as many “popular” keywords as possible to attract the attention of the search engine spiders, whether or not they actually contribute to the content of a page. In this case, white label SEO would entail using keywords only in the context of the body copy of a page. We have only begun to touch on the various aspects of white label SEO but suffice it to say that putting these into practice will be a lot better for your site in the long run.
Here are the top 5 reasons to be an SEO reseller:
1) SEO is a growth industry. If you read any of the stats on the search engine optimization space, or SEM space, you will see a fantastic growth curve in spending. While it may look like there is great competition, the growth in spending is outpacing the competition. That means there is enough for everyone.
2) Doing the SEO yourself is harder than you think. Search engine optimization is much harder than you think. The days of just adjusting a title tag are clearly over. You need a well coordinated on-site and off-site SEO program to really rank any site. This is very hard to do yourself. You should use a professional SEO reseller program for this.
3) Outsourcing SEO makes good business sense. Unless you really really want to develop search engine optimization as a core competency, then the business case will be slanted toward an outsource SEO approach. It just makes sense. Economies of scale, deeper SEO technical knowledge, more focus, are just a few reasons your SEO reseller partner will be better than you at this activity.
4) Using an SEO reseller plan lowers your risk of failure. When you get distracted, you don’t do a good job. And sales and marketing are job 1. When you outsource SEO to a reseller program, you can focus on sales and marketing. This is critical as your company will not survive without great focus. You can always pull search engine optimization fulfillment back in-house later. If you go out of business due to lack of sales, there is no turning back.
5) The technology investment costs are too high. If you want to build a world-class search engine optimization product, you will need to be prepared to make a hefty investment in technology. No, not spammy submission software – because that’s not real SEO. You will be investing in analytic products, APIs, report-building and a workflow system that is required to keep track of your white-hat SEO activities. You SEO reseller will have this already and can fold you right into their program.