Did you know that over ninety percent of adults in the United States perform at least one internet search per day? While many of these internet searches can be attributed to the search for academic information, many individuals utilize the internet to assist them in researching new products or services that they are interested in purchasing. If you are a business owner, whether large or small, what does this mean for you? Regardless of the types of marketing you are currently using, you may want to consider boosting your internet marketing plan. There are various aspects to internet marketing that can help make a significant difference in the amount of business that your company experiences, including search engine ranking and search engine optimization. If you are curious to learn more about these popular forms of online marketing, there are multiple resources you can check out.
Whether individuals utilize Google, Bing, or other type of search engine, over one hundred billion global searches are conducted every month through the World Wide Web. This means that if you are currently operating a business website, competition can be fierce. As such, it is important to utilize various forms of internet marketing to assist you in increasing your web traffic each month. For example, if you are not currently using social media to help market your products and services, you could be missing out on new business. In some cases, this can be a considerable amount. Studies show that over eighty five percent of internet users in the United States over the age of fourteen browsed and researched products online in 2012 alone. Additionally, nearly forty percent of these individuals followed up with their research using social media websites, where they could request more information before completing their purchases. Knowing these facts, you should ensure that social media utilization is a steadfast aspect to your internet marketing plan.
Another significant aspect to internet marketing refers to a company search engine position. When individuals utilize internet searches, it is likely that they will visit direct links that appear at the top of their internet search results page. This “PageRank” algorithm process is named for Larry Page, who is a cofounder of Google. Your company can help influence its page rank and the amount of web traffic related to it by researching tactics such as search engine optimization, or SEO, which is immensely popular.