I awoke today thinking about the American business dream and thought I would put out a few thoughts on the subject. Of course, everything I write is through the lens of selling SEO services. So keep that in mind.
The American Dream is that anyone, no matter what family they are born into or what circumstances, has the opportunity to build a life and achieve a standard of living that is not possible in many parts of the world. Yes, there are many arguments about how easy or hard this is for people in America, based on their socio-economic status. And I accept those points. But if you back up for the broader perspective and look at it from how the entire world sees it, that is less important. The point here is the dream and the reality. Difficult or not, this idea of building your own life style in America is true.
Some people take this further and want not only their own slice of the American Dream, but their own business too. And indeed, I think the founding fathers had this in mind too. Anyone who is willing to take risk and work hard can try their hand in Business. Unlike many parts of the world where this is reserved for the ruling class, or for those who have enough money to bribe their way through the red-tape, in America you need only beat the competition. I would like to think that my ramblings on this blog about the SEO reseller approach is contributing to this dream in some small way.
It is true that you can start an SEO reseller business with relatively low capital. The risk is minimized for you because the people who run the SEO reseller program have all the tools you need to get started. In fact, they want you to succeed. Your sale is their sale, so in a reselling model, you have an instant team. This is a great way to chase the American Dream if you want your own Internet business. But don’t be fooled. Just because you have the opportunity does not mean that success is guaranteed. This is hard work. While I firmly believe that using an SEO reseller strategy is the way to go for you, I also want you to be prepared to work hard. There is competition and you need to be one step ahead of them to win… That could be pricing, an additional offering, outstanding customer service… Who knows. But whatever it is, be clear on your value proposition, be ready to work hard, and chase your dream.
In the course of your search engine optimization activities, you have probably run into the term “white label SEO” in the past, although you may be unclear as to what the term itself means. Although you may be implementing white label SEO techniques in your everyday work, the driving principles behind these techniques may be unfamiliar to you. It would be a good idea to learn what goes into white label SEO however, since this can have a massive impact on the results you get from your search engine optimization activities.
White label SEO is a term used to refer to SEO methods that strictly conform to guidelines set by the major search engines such as Google. These guidelines are implemented in order to prevent unscrupulous webmasters from taking advantage of existing rules as a means to get a higher ranking on the results pages of the major search engines. Still confused as to what white label Seo is? Perhaps it would be better to explain what it isn’t. The opposite of white label SEO is black label SEO, surprisingly enough, and this involves various methods that mislead the major search engines into giving otherwise unworthy sites a high ranking on their results pages. Among the most commonly used black label techniques are keyword stuffing, which basically involves using as many “popular” keywords as possible to attract the attention of the search engine spiders, whether or not they actually contribute to the content of a page. In this case, white label SEO would entail using keywords only in the context of the body copy of a page. We have only begun to touch on the various aspects of white label SEO but suffice it to say that putting these into practice will be a lot better for your site in the long run.
If you are checking out the SEO reseller space, it may be a natural question to wonder why you would want to resell an SEO product from another company in the first place. I mean, don’t you keep more profit if you just do the search engine optimization work yourself? Well – Yes and no. Here is the breakdown.
It may seem attractive to do all of your client’s search engine optimization work in-house at first. The profit margins are certainly higher because you are not paying a percentage of the profit to the SEO reseller organization. But there are a couple of very serious drawbacks to this approach. Here they are:
1) Your Search Engine Optimization Product Is Not Good: I don’t mean to be blunt, but if you are just starting out in SEO, then what you are doing will not measure up to a well-run, tried-and-true, tested search engine optimization program at a reputable SEO reseller. Seriously. I know you probably think you know some tricks – but get real. These folks have been around the search engine block a few times. They have probably optimized and ranked thousands of terms. They know the keyword spaces for hundreds of industries. And they know what links work, what tactics Google prefers, and what to stay away from. If you just ran out to Barnes and Nobel and bought “SEO For Dummies” and think you can build a real business based on those recommendations, you are wrong.
2) Your Approach Will Not Scale: Let’s say I am actually wrong on #1, and what you do is actually BETTER than what you would get from the SEO reseller program you are thinking of joining. Okay. I’m open to that. And for a few of you reading this, that may be true. Perhaps you really do bring greater care and focus to your search engine optimization. Perhaps you have found a couple great secret linking places. Fine. I am willing to concede that point for a few of you. But now try to scale those activities up from the one or two clients you current have (or your own websites) to several hundred clients. Yes – This one is a killer. As you look in to the future and you see a thriving SEO business that brings you great free cash-flow, you will undoubtedly see many, many clients in your portfolio. This is where many small-shop approaches to SEO break down, and where – again – the SEO reseller strategy really shows promise. They have figured out the scale issue. And don’t underestimate this.
In summary – You know my preference is that new players in the search engine optimization space consider reselling SEO before they try to build a quality product themselves. There is always time to bring this activity back in-house later. But if you fail to sell, or build an inferior product, you may not recover.
People searching for the perfect SEO reseller program are all looking for great tips. They want to know where the best Search engine optimization product is. Who is selling it? Can I resell it? They view this as if the product is 100% of what makes the sale possible. But I have a great SEO reseller tip for you: While the product is important, your ability to sell SEO is more important. That’s right, you can take an average product and sell it too. Sure, it might be a little more work, but the point I’m trying to make here is that if you want to be in the search engine optimization world, you need to examine your fortitude for relentless selling. Allow me to explain.
The SEO space is way more competitive than people think. There are many, and I hope you are not one of them, who think they can walk into search engine optimization and just start selling the product. Perhaps some people can, but I have not met many. Instead, I’ve met many people who think they can join an SEO reseller program and ramp up big bucks fast. But a funny things happens as I track these people. They don’t pull of what they say they can do. In other words, there is a huge amount of talk. For a good article on this topic, see this post.
I know this is true in every industry, but I live in the SEO world, so I guess this is what I see. And I can’t help but think that the SEO resellers I talk to seem particularly confident. I guess this stems from how new the SEO reseller game really is. Perhaps they think they have an edge because this industry is new. And the buyer is fairly confused about the product too. But that actually makes high quality SEO harder to sell, not easier.
So in the end, my biggest tip is that you need to know yourself as you try to sell SEO. I’m not saying don’t do it. To the contrary, I would encourage people to get into this exciting space. But as you sign up for your first SEO reseller program, go in with eyes open and full understanding of what will be required on your part. See also here.
What should you look for in an SEO reseller program when you are searching for a partner to work with? There are many things you should be aware of when doing this. The first is that you should not be in a rush. The worst thing is to grab the first reselling opportunity you hit. Why? Because this is a company you are likely to be doing business with for a long time. And your customer satisfaction is riding on how well they do the work. This is pretty darn important. Not just in search engine optimization, but anything. So do your homework.
Don’t trust any SEO reseller program you can’t contact easily. When things go wrong, do you want a mysterious company in India with no phone number? I don’t think so. Sure, these options may be cheaper, but that’s not something to build a meaningful business around. Seriously. And use your common sense.
Don’t select an SEO reseller program from a company that doesn’t rank themselves. You want to see pictures on the website, a phone number to reach live people, and page 1 results for themselves. This tells you they apply their own approaches to themselves. This is a good sign. Otherwise, question why they don’t rank. Perhaps it doesn’t work.
Welcome to my SEO reseller program website. You are here to make money. Am I wrong? I know. You have gotten interested in SEO. Perhaps you tried to do it yourself. My guess is that it was harder than you thought. Perhaps you pushed a website to the first page of Google, maybe even position 1 on page 1. But then what? Nothing happened!!! What? Well, then you realized that nobody searches on this keyword. I know. We’ve all had the disappointment. So then you learned a bit about keyword research and decided to give it another run. Then what? You couldn’t rank!!! Yes – People know where the money is in SEO. And they have been at since 1998….
Now an SEO reseller program with a company that can really dedicate the time and consistency required to make great ranking happen. This is not what you want to be doing all day. So outsource it. There are great SEO reseller programs around that can do the delivery work for you while remaining completely invisible to your client. Sound good? Read on.
The World Wide Web has become the biggest marketing tool for businesses of all types and sizes and as a consequence an SEO reseller program is a profitable business. Businesses make SEO a priority because they have realized the economic value inherent in procuring a high rank for their website on search engine results pages. Search engine optimization services help businesses to get a high rank on search engine results pages and market their services through an SEO reseller program. Resellers can sign up with the SEO reseller program and sell the SEO services of the partner company to local businesses and bring in new customers for the service. SEO resellers are paid a commission for bringing in new customers and SEO reselling has become a profitable internet business. Before signing up for an SEO reseller program you must check if the program ranks within the first ten ranks of the search engine results page. This is important because you should be able to demonstrate to potential customers that your SEO partner is capable of getting a high rank for its own business and therefore will be able to get a high rank for its customers. You should call the service and check if the customer service response is knowledgeable and courteous. You will need the support of the partner SEO business and calling them before signing up for the SEO reseller program will help you evaluate the support system of the program. The next consideration is to check the customer testimonials on the website and with the Better Business Bureau. You must be sure that your SEO partner will work to the satisfaction of each new customer you bring under the SEO reseller program. Signing up for the SEO reseller program of a reputed SEO partner will help you make good profits in the long term.