Google did not tweet until February 2009. But when it did, it said, I’m feeling lucky. And it sure has been. This is largely driven by search engine optimization and the marketing industry that has grown up around Google, making the website central to the way that people use the internet. Inbound leads, such as those that people get from searching for a service on Google, can cost 61 percent less than outbound leads and old fashioned methods. Methods like cold calling. Today, more than half of all business to business marketers think that search engine rankings have a significant influence on their generation of leads. This is largely because successful Seo marketing builds their strategies around PageRank, the algorithm named after Google co founder Larry Page.
Google might mow its lawns using goats, but everything else about the company is extremely modern and it is for this reason that what the company does determines that rules of the game when it comes to SEO news, SEO reporting and SEO tools. There are billions of people who use the internet, and this number is only going to continue to grow as people continue to obtain devices like mobile phones and tablets. Google now has its glasses as well, which will probably extend internet use even more.
In other words, we are moving toward a virtual world, and Google has a significant share of that virtual world. It is for this reason that search engine optimization will probably continue to grow in importance. Already, search engines are what people who use the internet use the most. And this might increase as people use these search engines to look for local products. Search engine optimization represents the future or marketing and it is a future which is already here. There are a lot of ways that people can build their presence online, but, for the moment, no method is better for doing so than getting a better PageRank.
In today’s word, more and more consumers are turning to the internet, particularly search engines, to find the products and services that they need. In fact, did you know that nearly 1 billion searches are preformed nearly everyday? Or that the vast majority of internet users’ online experiences begin with a visit to a search engine?
Therefore, the bottom line is that online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design. And SEO, or Search Engine Optimization, is particularly important: 57 percent of B2B marketers say that SEO has the largest influence on their lead generation. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. In fact, three quarters of Internet search engine users never scroll past the first page of search results. It is also crucial that a website appear in organic, as opposed to sponsored links: 70 percent of the links consumers click on are organic. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing.
Additionally, there are several other things to keep in mind in regards to SEO. It is crucial to note that in regards to search engine rankings, Google rankings are especially important, as Google controls a considerable portion of the search engine market. Google is perhaps most well known for it’s Google doodles. Interestingly, the very first Google “doodle” dates back to 1998 and depicts the Burning Man. It was intended as a sort of out of office message to let people know that co founders Brin and Page were at the famous Burning Man Nevada festival. And of course, don’t forget about other aspects on internet marketing, particularly social media. Over 88 percent of US internet users ages 14 and up browsed or researched products online in 2012. And approximately 40 percent of those followed up on social media, requesting information before making a purchase. Furthermore, blogging is also important and can also actually help SEO efforts: companies that blog have 434 percent more indexed pages, resulting in more leads.
The first Google doodle that was ever done surfaced in 1998 and depicted the Burning Man as a way for cofounders Page and Brin to let other employees know that were at the festival in Nevada. While this might seem a little unrelated to online marketing, it is out of the box thinking like this when promoting your business that can help you to boost your search engine rankings much higher. 92 percent of American adults perform one search per day at the very least and the higher your search engine rankings aim to be, the more times that people who are typing in criteria that relates to your organization will find you at the end of their results instead of one of your competitors.
There are all sorts of things that you can do to increase your search engine rankings such as SEO, social media, and blogging. It is shown that companies that own their own SEO blogs have 434 percent more indexed pages and that is what helps them to generate more leads. It is knowing what boosts search results the most in terms of content and criteria that will ultimately help the search engine rankings of your business to be as high as possible.
Today, more than seventy million internet users do their shopping on a mobile device and this is something else to consider when trying to boost your search engine rankings. You need to make sure that you are using your program to target the people that are likely to find you the most. Regardless of what industry you operate in, mobile users are bound to represent a significant percentage of those people. More importantly, the number will only continue to shoot up as years pass.
While this might all seem very involved and complicated for you, getting assistance can make things much easier to get a grip on. A professional can run all of your internet marketing plans for you, deal with all your SEO, and make sure everything is updated the way that it should be. This can make your business a lot more lucrative without you having to inundate yourself fully.
Marketing has always been a part of business, but the internet represents its future. If you have not dabbled before, now is the time to start. With a great plan in place, you will have customers from places that otherwise would have been unreachable.