Internet marketers have had a decidedly love/hate relationship with Google over the last couple of years. Major updates like Hummingbird and the release of new incarnations of Penguin and Panda have required some major changes to SEO tactics that have left some companies reeling.
Granted, there is plenty to take into consideration in the SEO marketing realm. Internet marketing and SEO experts are now putting more emphasis than ever on the creation of real content, and for good reason. Companies with blogs have 434% more indexed pages, resulting in more leads. Google has also recently begun rewarding mobile capability, also reasonable given that i
Google did not tweet until February 2009. But when it did, it said, I’m feeling lucky. And it sure has been. This is largely driven by search engine optimization and the marketing industry that has grown up around Google, making the website central to the way that people use the internet. Inbound leads, such as those that people get from searching for a service on Google, can cost 61 percent less than outbound leads and old fashioned methods. Methods like cold calling. Today, more than half of all business to business marketers think that search engine rankings have a significant influence on their generation of leads. This is largely because successful Seo marketing builds their strategies around PageRank, the algorithm named after Google co founder Larry Page.
Google might mow its lawns using goats, but everything else about the company is extremely modern and it is for this reason that what the company does determines that rules of the game when it comes to SEO news, SEO reporting and SEO tools. There are billions of people who use the internet, and this number is only going to continue to grow as people continue to obtain devices like mobile phones and tablets. Google now has its glasses as well, which will probably extend internet use even more.
In other words, we are moving toward a virtual world, and Google has a significant share of that virtual world. It is for this reason that search engine optimization will probably continue to grow in importance. Already, search engines are what people who use the internet use the most. And this might increase as people use these search engines to look for local products. Search engine optimization represents the future or marketing and it is a future which is already here. There are a lot of ways that people can build their presence online, but, for the moment, no method is better for doing so than getting a better PageRank.
Google is a very unique company, expressed in many areas, such as the way that they mow their lawns by goats rented from a grazing company. On the web today, having strong Google rankings is crucial for a company that is looking to be successful and draw in as many clients as possible. If you want to utilize Internet marketing to improve your search engine ranking, search engine optimization is a great tool. Seo tools are readily available to help companies grow more popular online.
An important aspect of improving search engine rankings is having more indexed pages. Statistics show that businesses that blog have 434 percent more pages that are indexed, which gives them more leads. Search engine rankings are also vital for drawing in a larger portion of the increasing amount of mobile users that browse the web for products and services that they require. As of the year 2012, more than 70 million mobile users shop online with a device such as a tablet or a smartphone. By the year 2014, it is expected that mobile web usage on smartphones and tablets will surpass the amount of desktop computer Internet usage. Local businesses should especially strive to become more prominent among mobile web users, as 65 percent of those that use mobile Internet say that they depend on a smartphone or tablet to find a business in their area to buy something from.
To easily improve your search engine rankings you need to invest in search engine marketing that is ideal for your requirements. Think about which sort of keyword searches your business needs to improve in so that you will have an understanding of what kind of SEO you need to get for your page. You will also need to find a skilled provider of SEO services so that you can better your search engine rankings without having to do so on your own.
Search engines are an important place for companies to get seen today. More and more people are turning to these sites so that they can find businesses that they want to purchase things from. With the right type of search engine rankings your company will grow its presence and get seen by more clients. Make sure that you have top of the line SEO in place to expand your search engine rankings and get viewed by more people that are interested in getting the products or services that you offer.
How has Google mastered the art of capturing 65 to 70 percent of the world’s Internet search engine marketing share? First off, the company was the first to create the algorithms so commonly in use by other search engines today. Secondly, it literally paved a clear path for others to follow by doing it the right way the very first time around. The company had its own successes and failures along the way, but its leaders kept going to find out which technologies are best for today’s top search engines.
And who these days does not use Google rankings to gather more information on anything and everything possible? The company had it right when it was developing these algorithms, skewing differently from what everyone else was doing, and it still does so today both within its algorithms and outside its campus, where instead of lawn mowers and landscapers clearing the grass outside there are rented goats from a nearby grazing business. Since its inception, this innovative business has clearly defined how people use Internet marketing, and more specifically, search engine optimization, to drive results.
What the company knows about search engine rankings could fill a book. It probably has already too. So what does Google know that others perhaps do not or that they are just coming around to? Primarily, the company is well aware that organic click through will generate a 25 percent higher conversion rate than any equivalent click through for a pay per click system. It also knows that people are increasingly using their smartphones and tablets to look up everything online, from reading product reviews to making purchases. The company is knowledgeable of the fact that 48 percent of cell phone users will look up these product reviews on their phones or to seek out promotions, while 65 percent of these users will use their devices to find local businesses and make purchases.
Of course, Google does not know everything there is to know about search engines just yet, even though it is the main search engine people turn to when they want to know more about something. However, just as it did before, the company’s employees are working hard at developing new algorithms, analyzing current processes and making tomorrow’s search engines even stronger than the ones found today. Through consistently working to reinvent itself and do better, the company has been able to serve as the consummate leader in search engines, a place it probably will stay for quite some time.
If your business is new to the world of online marketing then there is a lot that you will need to consider before you figure out which solution will be best for you. Search engine optimization can provide clear and present benefits when properly implemented, both at the national and local level when targeting customers, but it is very important to know how you can hit the right targets so that you can get the best results. Internet marketing can help you to reach some of the 75 percent of search engine users that will never go past the first result of a search engine page after a query, and who may be using search engines to look for local products and services. If you handle your online marketing the right way, you can increase the amount of actual customers that will order products from your business or come through your door.
Not only are there SEO tools available that can help you to make your site more search engine friendly, but there are also tools to help you to optimize toward the 70 million users which are shopping online with cellphones and tablets, numbers which were seen in 2012 and are expected to be exceeded in 2013. Your online marketing can help you to market your products and service toward those users, and to get higher search engine rankings that will put more eyes on your website. 57 percent of those who market to B2B clients specifically say that search engine optimization and online marketing have the largest influence on the amount of leads that they can generate, so if you have not already considered getting into the world of marketing your products online, now might be the perfect time to make the switch.
It is expected that mobile internet users will overtake desktop users by 2014 in terms of volume, so online marketing is also important if you want to be able to target a developing and quickly growing demographic of users who may be interested in purchasing your products. Using the right SEO reporting and online marketing can help you to get better results, and do so faster, than you would see with offline and outbound marketing methods and techniques. With 65 percent of mobile device users relying on their smartphones, tablets, and more to find local businesses, your search engine ranking can help your business grow.