Internet marketers have had a decidedly love/hate relationship with Google over the last couple of years. Major updates like Hummingbird and the release of new incarnations of Penguin and Panda have required some major changes to SEO tactics that have left some companies reeling.
Granted, there is plenty to take into consideration in the SEO marketing realm. Internet marketing and SEO experts are now putting more emphasis than ever on the creation of real content, and for good reason. Companies with blogs have 434% more indexed pages, resulting in more leads. Google has also recently begun rewarding mobile capability, also reasonable given that i
In today’s word, more and more consumers are turning to the internet, particularly search engines, to find the products and services that they need. In fact, did you know that nearly 1 billion searches are preformed nearly everyday? Or that the vast majority of internet users’ online experiences begin with a visit to a search engine?
Therefore, the bottom line is that online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design. And SEO, or Search Engine Optimization, is particularly important: 57 percent of B2B marketers say that SEO has the largest influence on their lead generation. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. In fact, three quarters of Internet search engine users never scroll past the first page of search results. It is also crucial that a website appear in organic, as opposed to sponsored links: 70 percent of the links consumers click on are organic. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing.
Additionally, there are several other things to keep in mind in regards to SEO. It is crucial to note that in regards to search engine rankings, Google rankings are especially important, as Google controls a considerable portion of the search engine market. Google is perhaps most well known for it’s Google doodles. Interestingly, the very first Google “doodle” dates back to 1998 and depicts the Burning Man. It was intended as a sort of out of office message to let people know that co founders Brin and Page were at the famous Burning Man Nevada festival. And of course, don’t forget about other aspects on internet marketing, particularly social media. Over 88 percent of US internet users ages 14 and up browsed or researched products online in 2012. And approximately 40 percent of those followed up on social media, requesting information before making a purchase. Furthermore, blogging is also important and can also actually help SEO efforts: companies that blog have 434 percent more indexed pages, resulting in more leads.
If you are a business that is not executing an online marketing strategy, you may be rendering your business completely obsolete to potential consumers. Search engine optimization, or SEO, is the best way to increase your presence in the search engines. SEO is a series of practices designed to increase a websites’ visibility in the rankings through free or “organic” listings.
Did you know that approximately three quarters of Internet search engine users say that they avoid paid advertisements, clicking on only organic links instead? Currently, the search engine industry is worth approximately $16 billion USD. If that does not light a fire under you to get involved, in Internet marketing, nothing will.
If you do not have time to learn the ins and outs of SEO but still want to reap the benefits of online marketing, you may want to try working with an seo reseller to develop a seo reseller plan and help boost your online sales. Working with an SEO reseller is a great idea for a company with limited resources that cannot necessarily afford to hire an in house SEO consultant.
SEO resellers can also help you to shape your social media campaigns, which are also an incredibly valuable resource for boosting your search engine visibility. If you are looking to boost your online marketing efforts without having to exhaust your own company resources or time, working with an Seo reseller can be incredibly beneficial. The higher up you are in the rankings, the more likely you are to be found my shoppers. It could even mean the difference between you and your competitors being found.
When executing your online marketing campaign, remember to think like a consumer. What would they be typing to find you? What would you want to see on a website if you were a consumer searching for the same thing? A mix between good marketing strategy and SEO strategies could be the recipe for the solution you are looking for, so do not over look the potential possibility.
Roughly three quarters of internet users pay no mind at all to sponsored results, instead opting to look at organic results alone and if your company +wants to be sure that it is seeing this kind of pull through SEO reporting data will be needed to tell you this one way or the other. SEO reporting can tell you how many clicks your website is getting thanks to the program and how it is performing on all of the major search engines. Since Google claims roughly two thirds of the market share in this regard, you will want to make sure that your Google rankings are high when you look into your Seo reporting data.
SEO is not an expensive idea since the inbound leads it produces are about 61 percent less expensive than outbound leads, however, this is all the more reason to take advantage of SEO reporting as it can help you to maximize it properly. Through SEO reporting, you will also be able to examine all sorts of other data such as your Google PageRank which was the algorithm process created and named for Larry Page.
You should also consider using SEO marketing to explore the idea of doing business with mobile customers since just in 2012, more than seventy million of them shopped online from their devices. You will find that this approach can yield lasting results because shopping trends online are shifting toward mobile consumers further and further each year. Of course, you will not even know if your efforts to target these customers are working unless you have some sort of system in place which is precisely why you need SEO reporting tools as soon as you begin optimizing your website.
Having reporting tools will allow your company to make active changes to your program before it is too late and you are recouping losses. Instead, you can get active reports and see when a part of your program is slipping so that you can quickly adjust it. Ultimately, these efforts will make your SEO marketing much more profound in terms of increasing exposure for your business and drawing in customers.
In the end, you will see for yourself that there is always room for improvement in regards to your SEO program. By using reporting tools, you will know exactly how to execute these changes. This way, you can move forward toward a more successful business venture.
Did you know that Google gets 65 to 70 percent market share for the search engine. Blogging companies have 434 percent more indexed pages that end up resulting in more leads. More than 88 percent of Internet users in the US 14 and up researched products online in 2012. Over 70 million Internet users shop using a mobile device. Organic click though generates greater rates of conversion than Pay Per Click.
Some of the best Internet marketing companies that residents trust are helping many businesses and services attract and keep more business thanks to the help of some of the best Alabama Internet marketing firms. Through creative solutions coupled with good ideas online marketing establishments are helping these businesses and services pull through some difficult times and get back on top where they belong. Helping smaller businesses is becoming what these SEO marketing companies are all about.
Creative solutions that are also professional and well thought out are very helpful for many businesses and services. What successful online marketing companies can do to help businesses and service providers is really remarkable. Whether online marketing companies help you come up with good Internet advertisements, commercials, product marketing solutions, or other types of marketing strategies they can work with you to come up with the best way to boost business.
If you are interested in finding out more about creative marketing solutions that can help your business or service then it may be helpful for you to search for online marketing firms that business owners and service providers recommend getting the professional help that you require. You may choose to search online for marketing companies and browse the professional websites of these companies. This way you can see what services and products are offered by the marketing companies that you are interested in and can get a better idea of what they are all about.
Feel free to read reviews of any online marketing companies so that you can see what other clients and customers have to say. A helpful review is a great way to better understand what the business has to offer as well as their level of professionalism and success in getting the job done. You can also contact any online marketing firms that you are interested in with any questions that you may have.
Google is known as the king of search engines, and not just because their doodles are so cute, with the first doodle being a depiction of the Burning Man famous because of the Nevada festival which the founders of this search engine were at in 1998 when they created the doodle to let fellow employees know where they were. This search engine is also not known as King simply because of their playful history, such as the time that Lego bricks were used to create a storage compartment for 10 different 4 gigabyte hard drives that were used when testing the PageRank algorithm. The excellent reputation of Google has a lot more to do with their search engine rankings.
Google rankings are considered much more than cute. These rankings are considered the most important issue for most online marketing strategies, since search engine optimization and search marketing has become an excellent way for a new company to tap into a new market as that company grows. Lead generation methods that rely on search engine optimization best practices have a 14.6 percent closure rate, compared to the outbound lead generation strategies that average around 1.7 percent closure rates. Closure rates refer to how likely a certain tactic is to lead to a sale. The reason for the massive increase in closure rates between traditional marketing and modern marketing strategies is how easy it is to both track the success of marketing strategies on the web compared additional marketing, and how much more targeted the marketing content becomes.
With a billboard, TV spot, a radio ad, a printed ad or other traditional marketing method, your company is basically hoping that people are going to see your marketing and then be directed to your stores or services. However, with online marketing, you are able to place your materials in an area where you know your customers are already going to be. You will not have to worry about feeling lucky, which was the first tweet sent by Google in February of 2009 in binary code. Rather, your marketing strategy will have a lot less to do with luck and a lot more to do search engine rankings. Search engine rankings are going to continue to improve profitability for most organizations. Learn about the concept of search engine rankings and how search engine rankings can improve your organization by finding a web service is professional in your area.