It’s hardly contested that improvement of rankings on search engines through SEO is a critical component of internet marketing. From the moment Google’s PageRank algorithm was launched from ten 4GB hard drives stored in LEGO brick cases, it has held its place as one of the most important considerations for online marketing. Named for Larry Page, co founder of Google, PageRank decides which sites appear for the 100 billion global searches conducted online monthly.
There’s a reason that ranking highly on search engines is so important to clients. Inbound leads like those generated by SEO cost 61% less than outbound leads, and they have a close ra
Businesses are constantly looking for new ways to market themselves. Many are now turning to the internet. Unfortunately, many businesses do not fully understand how to take advantage of the potential that the web offers. For example, a lot of businesses believe that because they have a website, they are doing all that they can to market themselves online.
This could not be further from the truth. While having a website is a great first step, a website alone is not going to mean much if people cannot find your site online. This is where search engines come in. Search engines are the number one way that people discover new products and services on the internet. With as much 70% of the market, today, the most popular search engine is
In the past, many companies thought that simply having a website was enough to take advantage of the internet. However, the internet is changing and so are customers’ habits. For example, today, almost half of customers with mobile devices are using those devices to look up reviews of products and services and to find promotions. The majority of mobile internet users are also utilizing their mobile devices to seek out local businesses and make purchases.
Another change is that most customers will start researching a product or service on the internet by utilizing a search engine rather than by visiting a company’s website or asking on social media. Because most people will not look past the first page of search results, how high a company’s website ranks in those results plays a huge role in whether people will
Search engines are the primary method for any internet user to find a product, service, or any information that they need. However, the large majority of these internet users rarely click on the sponsored search results that turn up. An SEO company will help you acquire and maintain a solid presence in the results from search engines, which is increasingly important for any retail and service providers. Such companies report that almost half of their customers come from search engines, and it is purported that more than half of the money spent in the retail sector will be influenced by online marketing by the year 2016.
Stores that do not have websites or an internet presence are challenged more and more by online sales because of the increased connectivity from mobile devices and social media. While social media can be an effective way to increase your brand recognition or spread your name, only about one third of the feedback they receive through social media gets a response. Because of this, utilizing search engine optimization to increase your visibility on search engines is more effective than social media marketing.
Sponsored results on search engines and banner ads on various websites rarely get your business any new customers or notice, as they are often ignored or simply serve to beleaguer internet users. Finding a quality SEO company or SEO reseller may be difficult because the Internet is swarming with them, but the best seo reseller or SEO company can and will provide quality content rich pieces that provide information relevant to your industry while highlighting your business’ inherent strengths and positive attributes. Becoming an SEO reseller can also bring your company more business, as this type of service is becoming increasingly necessary in a technological world. Search engines are becoming the basis for people’s business and personal decisions.