Did you know desktop computer internet usage will be overtaken by mobile internet usage by 2014? With millions of people relying on their smartphones, tables, and mobile devices to search, browse and buy products online, it is not all that surprising. This fact also puts more pressure on website owners to make sure that their site is mobile-optimized, so that users can easily scan a site, and also that their website sits at the top of search engines.
Why is a search engine ranking important?
On search engines like Google, any given query generates millions of results. About 75% of users never scroll beyond the first page of results, making more than 90% of websites invisible to a majority of users. If your website ends up on even the second or third page, you will need to figure out how to raise your Google rankings.
One the best ways to do this is through search engine optimization (SEO). This is an internet marketing strategy that aims at boosting your rankings using organic methods. SEO utilizes link building, social medial marketing, and optimized web design among other tools, to accomplish this. The advantage of using SEO is that its leads generate a 14.6% close rate, as compared to the 1.7% that outbound leads, such as direct mail marketing, or cold calling produce.
There is a growing emphasis on social media marketing in SEO, because of its ability to reach out to a larger user-base. Millions of people worldwide have social media accounts, and they often research products and services on these sites to see what others think, and even make their purchases accordingly. Even Google uses Twitter, and its first Tweet in 2009, which can still be found on their main site today, was binary code for “I’m Feeling Lucky.”
Google has also added Google+ into their media packages, so that people can message and interact with one another instantly. While it did have humble beginnings, when its founders used LEGO blocks to house their hard drives as they tested the PageRank algorithm, Google has blossomed into the worldwide leader in search. So, your Google rankings matter more than any other search engine rankings.
With the help of SEO, social media, and web design, you will be able to raise your Google rankings in no time. The best part is that you can even outsource all of these things to an SEO company to do the work for you. That way, you can focus on the products you offer through your site, and let the marketing experts do the rest.
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