Businesses are constantly looking for new ways to market themselves. Many are now turning to the internet. Unfortunately, many businesses do not fully understand how to take advantage of the potential that the web offers. For example, a lot of businesses believe that because they have a website, they are doing all that they can to market themselves online.
This could not be further from the truth. While having a website is a great first step, a website alone is not going to mean much if people cannot find your site online. This is where search engines come in. Search engines are the number one way that people discover new products and services on the internet. With as much 70% of the market, today, the most popular search engine is Google.
Search engines, like Google, work by ranking pages for their relevance to certain key words. When a person searches for those key words, the search engine returns results based on those search engine rankings. Unfortunately, most people will only click on the first page of links. This means that if your site is not ranked high enough, you will be missing out on valuable website traffic.
This is why businesses need search engine optimization, in addition to having a website. Search engine optimization, or SEO, is a set of techniques that can be used to help push a website higher in a search engine ranking. The higher your ranking, the more likely you are to get new customers through the internet. In fact, studies show that SEO generated leads have a 14.6% close rate compared with the 1.7% close rate traditional leads have. SEO is also cost 61% less than traditional outbound leads.
With millions of people using the internet through computers, phones, tablets, and other devices, internet marketing is only likely to become bigger. If you want your business to be successful, then SEO is a great way to harness the potential of the internet.
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