Archive for October 21, 2013
In the past, many companies thought that simply having a website was enough to take advantage of the internet. However, the internet is changing and so are customers’ habits. For example, today, almost half of customers with mobile devices are using those devices to look up reviews of products and services and to find promotions. The majority of mobile internet users are also utilizing their mobile devices to seek out local businesses and make purchases.
Another change is that most customers will start researching a product or service on the internet by utilizing a search engine rather than by visiting a company’s website or asking on social media. Because most people will not look past the first page of search results, how high a company’s website ranks in those results plays a huge role in whether people will