Internet marketers have had a decidedly love/hate relationship with Google over the last couple of years. Major updates like Hummingbird and the release of new incarnations of Penguin and Panda have required some major changes to SEO tactics that have left some companies reeling.
Granted, there is plenty to take into consideration in the SEO marketing realm. Internet marketing and SEO experts are now putting more emphasis than ever on the creation of real content, and for good reason. Companies with blogs have 434% more indexed pages, resulting in more leads. Google has also recently begun rewarding mobile capability, also reasonable given that in 2012, over 70 million users were shopping with mobile devices. Though these updates result in a better product for users, they tend to make the jobs of internet marketers and SEO experts all the more difficult.
In case you’re one of those frustrated few who make a living by finding ways to please Google, today, we’re going to take a peek at the lighter side of the search engine giant. Google’s not all hoops to jump through, after all!
Google Fun Facts to Reduce Your Rankings Rage
- Google doodles in and of themselves are enough to help you take a break from your frustration. The first ever doodle was put up in 1998 and depicted the Burning Man. It was used as an out-of-office message to let users know that Google co-founders Brin and Page were away at the famous Nevada festival. Today, many are interactive, and you can always go back and enjoy your old favorites by visiting the Google doodle archive.
- You know that PageRank algorithm that gives you a headache just thinking about it? Well, that algorithm used to have a house, and that house was made out of LEGO bricks back in the day. When Google was still a research project, PageRank was stored on 10 4-GB hard drives inside a little LEGO house.
- When Google joined Twitter, it sent out a very fitting, cheeky, and a little bit geeky first tweet: I’m 01100110 01100101 01100101 01101100 01101001 01101110 01100111 00100000 01101100 01110101 01100011 01101011 01111001 00001010.” For all you non-robots and non-programmers, that’s “I’m feeling lucky,” in binary code.
Sure, Google is always looking for ways to provide better results, and that creates a little more work for marketers, but at the end of the day, you have to admit that Google’s a pretty cool company. So, next time you’re blinded with rage over yet another major change, take a deep breath and think of the nifty things. It won’t change the rules, but it might just change your mindset.
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