Archive for October, 2013
In the past, many companies thought that simply having a website was enough to take advantage of the internet. However, the internet is changing and so are customers’ habits. For example, today, almost half of customers with mobile devices are using those devices to look up reviews of products and services and to find promotions. The majority of mobile internet users are also utilizing their mobile devices to seek out local businesses and make purchases.
Another change is that most customers will start researching a product or service on the internet by utilizing a search engine rather than by visiting a company’s website or asking on social media. Because most people will not look past the first page of search results, how high a company’s website ranks in those results plays a huge role in whether people will
Internet marketers have had a decidedly love/hate relationship with Google over the last couple of years. Major updates like Hummingbird and the release of new incarnations of Penguin and Panda have required some major changes to SEO tactics that have left some companies reeling.
Granted, there is plenty to take into consideration in the SEO marketing realm. Internet marketing and SEO experts are now putting more emphasis than ever on the creation of real content, and for good reason. Companies with blogs have 434% more indexed pages, resulting in more leads. Google has also recently begun rewarding mobile capability, also reasonable given that i
When it comes to web traffic, did you know that search engine use outpaces social media by approximately 300 percent? Even though social media sites like Facebook and Twitter are used by hundreds of millions of people all over the world, search engines like Google, Bing, and Yahoo are the true driving forces of the Web.
Although SEO search engine marketing is a necessity for all business, it should be a top priority for small businesses, particularly start ups. As the internet continues to expand each year, more and more businesses are competing for the business of the hundreds of millions of dollars that are spent online. With that level of competition, a new business will have a difficult time surviving if they do not put a significant effort in to Continue Reading No Comments