When looking at search results, you can assume that about 75 percent of users will not scroll past the initial search results page. They numbers underscore how important google rankings can be to your internet marketing strategy.
Getting your website increased traffic is highly dependent on your search engine optimization strategy and various online marketing tactics. To increase your traffic potential, you should start with multiple modes of attracting visitors. Since there is at least one web search per day by over 90 percent of the U.S. adults, you should start by looking at your SEO opportunities and then digging into other forms of online marketing.
First, you may want to have an SEO firm provide an initial analysis of your site. They can give you an overall picture of how your site ranks and what opportunities you have for improvement. Typically, Seo marketing might be something you consider outsourcing since it has a lead time with some production commitments to fully implement. Regardless of your situation though, you can find enormous amounts of info and tips from online SEO tools and dedicated Seo blogs.
When looking at leads and conversion numbers, SEO averages a 14 to 15 percent close rate versus a sub 2 percent close rate for your outbound leads. That being said, you should look at various ways to capture your leads. Typically, businesses and websites use an optin or capture page to gather prospect information. Once you have their email or contact info, you can continue to market specific products or services to them. Email marketing can be the perfect complement to your SEO activities since they work in tandem to gather leads and to distribute ongoing marketing information.
Finally, as you begin to add techniques and methods to your marketing mix, do not be afraid to test variations. Sometimes little tweaks to your message can result in bigger increases to your google rankings for traffic and conversions.
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