An astounding 92% of adults who use the Internet perform at least one search per day. Approximately 1,890 Internet searches are performed every second. Having a good position in search engine rankings means your website will appear sooner and higher in search results. Search engine optimization (SEO) is the process of affecting the visibility of a website in the organic results of a search engine. The higher your web visibility, the sooner you appear in search results, the more web traffic you receive and the more business you get.
SEO marketing is a great way to improve how a website fares in organic search results. Organic results are those that are unpaid and not sponsored and exactly what a site should be striving to improve in. Between 70 and 80% of all Internet users completely ignore sponsored results and always click on organic results. 42% of users also always click on the top ranking organic result and often do not search much further than that. Organic click through generates 25% higher conversation rate than their equivalent Pay Per Click (PPC) counterparts. Getting that top ranking result in search engines for commonly searched keywords is the goal of any online business.
Some Seo tools to increase visibility include publishing created content in the form of articles and blogs, social media marketing and online advertising. Keyword focuses articles on site means more opportunities for a search entry to match your content. 57% of business to business marketers report that SEO has the largest influence on their lead generation. Posting off site in open blogs with site information or back links to your site is another way to get curious internet browsers to end up on your page.
The goal of SEO is as simple as expanding the routes that lead to your site and getting your name and services spread across the web. More exposure means more business. With so many Internet users relying on search engines to find products and information, the sooner your name appears in results the better.
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