Archive for April 24, 2013
Google did not tweet until February 2009. But when it did, it said, I’m feeling lucky. And it sure has been. This is largely driven by search engine optimization and the marketing industry that has grown up around Google, making the website central to the way that people use the internet. Inbound leads, such as those that people get from searching for a service on Google, can cost 61 percent less than outbound leads and old fashioned methods. Methods like cold calling. Today, more than half of all business to business marketers think that search engine rankings have a significant influence on their generation of leads. This is largely because successful Seo marketing builds their strategies around PageRank, the algorithm named after Google co founder Larry Page.
Google might mow its lawns using goats, but everything else about the company is extremely modern and it is for this reason that what the company does determines that rules of the game when it comes to SEO news, SEO reporting and SEO tools. There are billions of people who use the internet, and this number is only going to continue to grow as people continue to obtain devices like mobile phones and tablets. Google now has its glasses as well, which will probably extend internet use even more.
In other words, we are moving toward a virtual world, and Google has a significant share of that virtual world. It is for this reason that search engine optimization will probably continue to grow in importance. Already, search engines are what people who use the internet use the most. And this might increase as people use these search engines to look for local products. Search engine optimization represents the future or marketing and it is a future which is already here. There are a lot of ways that people can build their presence online, but, for the moment, no method is better for doing so than getting a better PageRank.