In today’s word, more and more consumers are turning to the internet, particularly search engines, to find the products and services that they need. In fact, did you know that nearly 1 billion searches are preformed nearly everyday? Or that the vast majority of internet users’ online experiences begin with a visit to a search engine?
Therefore, the bottom line is that online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design. And SEO, or Search Engine Optimization, is particularly important: 57 percent of B2B marketers say that SEO has the largest influence on their lead generation. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. In fact, three quarters of Internet search engine users never scroll past the first page of search results. It is also crucial that a website appear in organic, as opposed to sponsored links: 70 percent of the links consumers click on are organic. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing.
Additionally, there are several other things to keep in mind in regards to SEO. It is crucial to note that in regards to search engine rankings, Google rankings are especially important, as Google controls a considerable portion of the search engine market. Google is perhaps most well known for it’s Google doodles. Interestingly, the very first Google “doodle” dates back to 1998 and depicts the Burning Man. It was intended as a sort of out of office message to let people know that co founders Brin and Page were at the famous Burning Man Nevada festival. And of course, don’t forget about other aspects on internet marketing, particularly social media. Over 88 percent of US internet users ages 14 and up browsed or researched products online in 2012. And approximately 40 percent of those followed up on social media, requesting information before making a purchase. Furthermore, blogging is also important and can also actually help SEO efforts: companies that blog have 434 percent more indexed pages, resulting in more leads.
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