Archive for February 4, 2013
Pretending the internet will not alter the way we do business is no longer an option. The growing trend of SEO resellers is undeniable proof that the business norms of 40 or 50 years ago are going by the wayside, at least in terms of execution. SEO reselling is the outsourcing of Search Engine Optimization tasks like informative articles, blogs, and social media postings that improve a company or product in terms of online visibility and reputation. Search engine rankings are determined by the amount of traffic a particular website gets and, in order to improve their rank, companies have began contracting third party companies to handle these tasks.
To put search engine rankings in prospective for potential SEO resellers, 77 percent of the entire population in North America regularly uses the internet. Now imagine you own a company who has the Number 1 rank on two major search engines. That is 77 percent of the continent recognizing your company name simply by running a similar search on a regular basis. That type of exposure is what SEO resellers are hoping to get in return for reselling SEO services to third party private label SEO firms and agencies.
For SEO resellers first learning about SEO reselling, it may seem a bit foreign and highly advanced. As is the case with most industries, the language of SEO reporting, reselling, and execution can be somewhat confusing. The first thing every SEO reseller should know is that there are good ways to pull of SEO reseller programs and bad ways. The bad ways are known most commonly as spamming the internet over and over to increase results by overusing keywords and advertisements. These ‘Black Hat’ methods are often frowned upon and, sometimes, warrant an SEO resellers removal from a search engine and their rank list. The acceptable, legal, and highly affective White Label SEO methods are considered organic, or unpaid, and drive website traffic by engaging the reader enough to lead them to the SEO resellers website without illicit tactics.
SEO resellers say that 57 percent of their lead generation these days is brought in by organic, White Label SEO methods as opposed to the aggressive, paid, and often annoying sponsored advertisements. Many consumers and users of the internet say that they completely ignore the paid links, looking for the naturally occurring results.
With over 90 percent of online adults preforming at least one search a day, a high search engine ranking in your relevant search term category or keyword has never been more important. The PageRank is Googles search engine ranking algorithm, named after company co founder Larry Page, it ranks websites in order of how useful it thinks they are given a number of factors. So whether you are a business trying to break into a new market, trying to boost your rankings after falling off the first page or just trying to beat the competition, search engine optimization and a well planned marketing strategy designed to increase search engine ranking can help you out.
The SEO toolbox used by internet marketers is vast. Professionals use tools like article generation and link backs to increase search engine ranking. These tools can increase a sites search engine ranking organically, organic search results are not paid and frequently preferred by internet users. Users prefer organic listings over pay per click results, because they trust the search engine to find them the most relevant content to their search. Organic click through generates a 25 percent higher conversion rate than pay per click does.
An increased page rank means more eyes on your content and frequently correlates to higher sales and better business. Nearly 60 percent of B2B marketers list SEO campaigns as having the largest amount of influence on their lead generation. A well planned and constructed online marketing campaign helps not online to increase your search engine in the long run, but can help your business in the long run. Well constructed SEO optimized content will be read by search engines and turn up in searches for years to come.
It can be strange to think that Google, a company who mows their lawns with goats, has such a large influence on who and how many people find you, but they are the most turned to search engine in America. By utilizing SEO tools you can increase your companies search engine rankings, and make a better connection with your customers.