Archive for January 7, 2013
If your business is new to the world of online marketing then there is a lot that you will need to consider before you figure out which solution will be best for you. Search engine optimization can provide clear and present benefits when properly implemented, both at the national and local level when targeting customers, but it is very important to know how you can hit the right targets so that you can get the best results. Internet marketing can help you to reach some of the 75 percent of search engine users that will never go past the first result of a search engine page after a query, and who may be using search engines to look for local products and services. If you handle your online marketing the right way, you can increase the amount of actual customers that will order products from your business or come through your door.
Not only are there SEO tools available that can help you to make your site more search engine friendly, but there are also tools to help you to optimize toward the 70 million users which are shopping online with cellphones and tablets, numbers which were seen in 2012 and are expected to be exceeded in 2013. Your online marketing can help you to market your products and service toward those users, and to get higher search engine rankings that will put more eyes on your website. 57 percent of those who market to B2B clients specifically say that search engine optimization and online marketing have the largest influence on the amount of leads that they can generate, so if you have not already considered getting into the world of marketing your products online, now might be the perfect time to make the switch.
It is expected that mobile internet users will overtake desktop users by 2014 in terms of volume, so online marketing is also important if you want to be able to target a developing and quickly growing demographic of users who may be interested in purchasing your products. Using the right SEO reporting and online marketing can help you to get better results, and do so faster, than you would see with offline and outbound marketing methods and techniques. With 65 percent of mobile device users relying on their smartphones, tablets, and more to find local businesses, your search engine ranking can help your business grow.