Although google is a technology company first, the lawn at its company headquarters is mowed by goats rented from a grazing company. Most likely they found that company by doing a search on the internet. If they’re search terms were specific enough, and the grazing company used effective internet marketing techniques, like SEO blogs, the first result google found was likely that company and became the one google chose. By applying strong search engine optimization to the web site, any company can provide themselves with the opportunity to earn the same success.
The growth of internet shopping and product research over the last several years is undeniable and seo blogs are a significant part of and contributing factor to that. In 2012, over 88 percent of US internet users aged 14 and up will look up products online and roughly 40 percent of them will continue that process on social media before making a purchase. On top of that, over 70 million people shop with a mobile device like a cellphone or tablet. Because of this, it is important for companies to make sure their names and products are highly visible by producing work like seo blogs.
Seo blogs can help improve search engine rankings and make customers more likely to view a company’s web site. Since 42 percent of internet search users visit the highest rated organic result and organic click through generates 25 percent high conversion rates than PPC, optimizing seo is key. With well written seo blogs, a company is more likely to reach those high rankings.
While most companies that write seo blogs and participate in seo optimization aren’t renting goats, the same principles and techniques that the company google chose likely used to turn up in a search result apply to every company. Understanding and taking advantage of the growth of internet shopping, and its importance, can be a very effective tool to boost any company. The use of proper techniques, like seo blogs, is a great way to do that.
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