Archive for December 15, 2012
Google is known as the king of search engines, and not just because their doodles are so cute, with the first doodle being a depiction of the Burning Man famous because of the Nevada festival which the founders of this search engine were at in 1998 when they created the doodle to let fellow employees know where they were. This search engine is also not known as King simply because of their playful history, such as the time that Lego bricks were used to create a storage compartment for 10 different 4 gigabyte hard drives that were used when testing the PageRank algorithm. The excellent reputation of Google has a lot more to do with their search engine rankings.
Google rankings are considered much more than cute. These rankings are considered the most important issue for most online marketing strategies, since search engine optimization and search marketing has become an excellent way for a new company to tap into a new market as that company grows. Lead generation methods that rely on search engine optimization best practices have a 14.6 percent closure rate, compared to the outbound lead generation strategies that average around 1.7 percent closure rates. Closure rates refer to how likely a certain tactic is to lead to a sale. The reason for the massive increase in closure rates between traditional marketing and modern marketing strategies is how easy it is to both track the success of marketing strategies on the web compared additional marketing, and how much more targeted the marketing content becomes.
With a billboard, TV spot, a radio ad, a printed ad or other traditional marketing method, your company is basically hoping that people are going to see your marketing and then be directed to your stores or services. However, with online marketing, you are able to place your materials in an area where you know your customers are already going to be. You will not have to worry about feeling lucky, which was the first tweet sent by Google in February of 2009 in binary code. Rather, your marketing strategy will have a lot less to do with luck and a lot more to do search engine rankings. Search engine rankings are going to continue to improve profitability for most organizations. Learn about the concept of search engine rankings and how search engine rankings can improve your organization by finding a web service is professional in your area.