If you are looking for a reputable company to handle your online promotional needs, you are likely to have come across the term white label SEO at least once. You might be wondering what this line of jargon means to you, and wondering if the concept is particularly complicated. Fortunately, you need no special training in order to understand white label SEO and how it applies to the world of online promotions.
In short, white label SEO is simply any legal or ethical marketing or promotional tactic designed to increase the visibility of a particular website in search engines worldwide. Essentially, white label SEO methods encompass any methodology that eschews any hints of fraud or spam, so bear this in mind when you look for companies who can handle your needs. It should also be noted here that the term white label SEO is totally synonymous and interchangeable with the term private label SEO, so any online marketer you come across that uses either of these terms is likely to be a good one.
The opposite of white label SEO is black label or black hat SEO, which as you can imagine simply refers to the unethical, illegal, and slimy ways of trying to boost search engine visibility. Examples of black hat tactics include spam, deceptive use of keywords, and hidden text. Generally speaking, the line between white label SEO and black label SEO tends to be quite sharply defined, but any good white label SEO reseller worth their salt should have no problem at all pointing out and explaining exactly how each of their tactics are compliant with existing ethical standards. You should know that employing black hat SEO tactics to cheat the system will result in your site being banned and shunned from popular and reputable online outlets worldwide, so do not take the risk!
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