Archive for May, 2011
If you are looking for a reputable company to handle your online promotional needs, you are likely to have come across the term white label SEO at least once. You might be wondering what this line of jargon means to you, and wondering if the concept is particularly complicated. Fortunately, you need no special training in order to understand white label SEO and how it applies to the world of online promotions.
In short, white label SEO is simply any legal or ethical marketing or promotional tactic designed to increase the visibility of a particular website in search engines worldwide. Essentially, white label SEO methods encompass any methodology that eschews any hints of fraud or spam, so bear this in mind when you look for companies who can handle your needs. It should also be noted here that the term white label SEO is totally synonymous and interchangeable with the term private label SEO, so any online marketer you come across that uses either of these terms is likely to be a good one.
The opposite of white label SEO is black label or black hat SEO, which as you can imagine simply refers to the unethical, illegal, and slimy ways of trying to boost search engine visibility. Examples of black hat tactics include spam, deceptive use of keywords, and hidden text. Generally speaking, the line between white label SEO and black label SEO tends to be quite sharply defined, but any good white label SEO reseller worth their salt should have no problem at all pointing out and explaining exactly how each of their tactics are compliant with existing ethical standards. You should know that employing black hat SEO tactics to cheat the system will result in your site being banned and shunned from popular and reputable online outlets worldwide, so do not take the risk!
Product management is connected to marketing through market selection and maximization. For established businesses, whether it is local store or online store, the product are chosen or created to provide for the needs of the specific group of people. Products therefore carter not just to the specific market but also defines the company or the business. Eventually with the right product, a business is given more value, most especially in the eyes of the consumers. This is the same as how products make the company stronger and vice versa. With the right product, the company improves its value and at the same time, as the company enjoys good market value it sells more products. This is the same with reselling SEO. The ultimate question, when it comes to product management and branding is what business owners want the company to be known for when it comes to the products, in this case the services it offers to the clients and target market. The answer of course is quality services that consumers need, search engine optimization. Therefore by reselling SEO companies are able to build strong brand.
By reselling SEO online businesses that offer technology related services improve its brand for two reasons. First, by reselling SEO the business shows that it is expanding in terms of products, although in this case, it is service. By reselling SEO or by expanding its businesses, its customers will realize that the business is growing. This growth will create better confidence among its customers and they will become more loyal. Second, by reselling SEO, the business will attract more customers, those who are interested in search engine optimization. If the business satisfies these customers, they will get the other services from the business. Why would they hire another business if the one they are satisfied with offers the same service? In other words, reselling SEO also serves as marketing tool.
Of course it is not enough to simply resell SEO. Businesses need to make sure that the SEO service is of high quality, in terms of result and customer relations. If the SEO service is no good enough for the customers, it will reflect on the business or company. Customers will more likely switch to their companies for the SEO and other services they are getting from the business. The key to reselling SEO therefore is to find the right search engine optimization provider to partner with otherwise reselling SEO would be a disastrous decision for the company.