Archive for October 26, 2010
The big trend over the last year for the SEO reseller suppliers (the people who run the SEO reseller programs) has been technology. More and more are offering portals for your customers to log into. The best programs give the reseller a portal that is branded with their logo. This way the customer sees your information when they log in. This is part of a high quality white label SEO program.
But what’s most important is what is inside the technology. A great SEO reseller program will have technology that really supports the search engine optimization effort. They should be showing analytics, charts and graphs that help the end-user understand the work-effort under way. Remember, most people do not really understand search engine optimization. So the mission here is education. And the portal can really help with that effort. Many customers will think that rankings should be nearly instantaneous, just needed a title tag adjustment. Of course we know this to be false, but they will need supporting evidence to help them through this educational process.
As you select the best SEO reseller partner for your business, you should be thinking long and hard about the techn0logy package they offer. Due-diligence will help you see if their “log in” button is just a web version of their monthly report or if it really offers a unique view into the workflow, rankings and traffic of the customers’ website. Don’t go with any technology that doesn’t integrate Google Analytics. And better yet, reach for something that offers self-service analytics so your customer can really get up-close and personal with their data.