Archive for October, 2010
If you find yourself a bit lost when it comes to marketing your business online, it might be time to consider the services of SEO resellers. However, before signing any contracts or handing over any dough, you should do a little bit of homework first. While most SEO resellers are wonderful, ethical professionals, there is a contingent that you need to avoid like the plague.
Specifically, you should always and only deal with white label or private label SEO resellers when considering firms to outsource your marketing to. These terms refer to SEO resellers that use only ethical, legal marketing tactics in order to boost your search engine rankings. Some of the tactics that these white label SEO resellers use include submitting your site to search engines, optimizing relevant keywords, copywriting for maximum effect, and using social media to drive hits. These are all perfectly relevant and above board methods that SEO resellers employ the world over, and a good professional should be able to market your business beautifully without crossing any lines.
However, you should never do business with black hat or black label SEO resellers under any circumstances. Black hat tacticians use illegal and unethical methods of driving hits like spamming, using popular but irrelevant keywords, and hiding text to fool search engine indexing robots. It should be noted that search engine algorithms today are quite adept at finding and permanently banning black hat users within hours, so gaming the system with shady SEO resellers is far from worth the damage to your online reputation.
Always make sure that the SEO resellers that you are considering are honest, and are willing to tell you up front exactly how they plan to market your site. They should be happy to answer any questions, and should be able to explain exactly why each of their methods works. If you run into SEO resellers that behave any other way, you should probably avoid them completely.
The big trend over the last year for the SEO reseller suppliers (the people who run the SEO reseller programs) has been technology. More and more are offering portals for your customers to log into. The best programs give the reseller a portal that is branded with their logo. This way the customer sees your information when they log in. This is part of a high quality white label SEO program.
But what’s most important is what is inside the technology. A great SEO reseller program will have technology that really supports the search engine optimization effort. They should be showing analytics, charts and graphs that help the end-user understand the work-effort under way. Remember, most people do not really understand search engine optimization. So the mission here is education. And the portal can really help with that effort. Many customers will think that rankings should be nearly instantaneous, just needed a title tag adjustment. Of course we know this to be false, but they will need supporting evidence to help them through this educational process.
As you select the best SEO reseller partner for your business, you should be thinking long and hard about the techn0logy package they offer. Due-diligence will help you see if their “log in” button is just a web version of their monthly report or if it really offers a unique view into the workflow, rankings and traffic of the customers’ website. Don’t go with any technology that doesn’t integrate Google Analytics. And better yet, reach for something that offers self-service analytics so your customer can really get up-close and personal with their data.
Are you interested in the process involved with reselling SEO Services directly to your clients? If this situation sounds familiar regarding beginning to resell SEO packages, you should not hesitate when it comes to entering into this exciting industry.
The first step in being successful when you choose to resell SEO is to develop an understanding of the importance of SEO Services. What are SEO Services? SEO Services, or Search Engine Optimization Services, exist for the sole purpose of improving the search engine ranking of the websites of their clients. Search Engine Optimization Service providers will use methods, such as developing accurate Meta tags, providing clients with an information-rich website, or increasing the amount of keywords appearing on the websites. Through these methods, SEO providers have the ability to effectively improve the search engine ranking of their clients.
What is the significance of an improved search engine ranking? The Internet has quickly become a central part of our society. Many people depend on the Internet in order to complete various tasks throughout the day. Choosing the most delicious restaurant for dinner and finding the most qualified pediatrician for your child are just some of the decisions people make through the use of the Internet. Since people base their decisions upon the information found on the Internet, it is important for a website to be easily accessible to these people when browsing the Internet. When a website has a poor search engine ranking, appearing near the bottom of the results page, people generally will never reach their webpage. Instead, people will visit the webpage of those websites appearing near the top of the results page. This idea illustrates the extreme importance of an improved search engine ranking and the need for SEO Services.
Now that we have developed an understanding of SEO Services, we should delve into the benefits you will reap when you choose to resell SEO. When you begin to resell SEO, you will be entering into an industry that will provide you with an exciting income opportunity. The sky is truly the limit for the amount of income you can generate when you resell SEO packages. Since your income is directly related to the number of SEO packages you are able to sell to your clients, your income is solely dependent on you. When you begin to resell SEO, you will have the freedom to generate as much income as you wish.
Another benefit you will experience when you resell SEO revolves around location. Unlike many jobs, location is not a factor when you decide to resell SEO. Since this is an online-based industry, you will be able to resell SEO packages to clients across the country. When you choose to resell SEO, you will not regret your decision to join this exciting industry.
Every day new businesses are cropping up on the Internet. However, search engine optimization has not entered the minds of many of these new website owners and the likely hood of these sites being found is bleak. This opens up a great opportunity for White label SEO resellers. If you are already in a business with a customer database, the opportunity is prime. Providing a service that is needed allows for great opportunities.
A business owner can enjoy many benefits by combining White label SEO with their existing business. As a search engine optimization reseller, the business owner retains his private label and his clients. The business owner also sets the pricing arrangement with his clients. The business buys the SEO service at one cost, rebrands it and resells at whatever price he feels is necessary to make a profit.
White label SEO providers offer many incentives to choose their services. Knowing that there are lots of competition, many search engine optimization providers help educate resellers and provide consultations to help the White label SEO reseller close sales. When a business is looking to include search engine optimization as part of their service, finding the best provider is critical. Not only do you want to get the best deal on the cost of search engine optimization, you also need to consider the additional programs and consultations the provider extends.
When choosing an SEO provider, consider everything they offer. Compare White label SEO providers so you can make the best choice. By researching for the best SEO provider, it is easy to tell which provide can help you make the most money. Also look for information in regards to the ease of adding White label SEO to your existing business. Look at what kind of platform the White label SEO provider includes in the cost of their program. Find out what reports are included that allow you and your clients to see how successful the service is working.
A White label SEO reseller service becomes successful when a White label SEO provider, and you, work together to make it successful.