Archive for June 1, 2010
In the course of your search engine optimization activities, you have probably run into the term “white label SEO” in the past, although you may be unclear as to what the term itself means. Although you may be implementing white label SEO techniques in your everyday work, the driving principles behind these techniques may be unfamiliar to you. It would be a good idea to learn what goes into white label SEO however, since this can have a massive impact on the results you get from your search engine optimization activities.
White label SEO is a term used to refer to SEO methods that strictly conform to guidelines set by the major search engines such as Google. These guidelines are implemented in order to prevent unscrupulous webmasters from taking advantage of existing rules as a means to get a higher ranking on the results pages of the major search engines. Still confused as to what white label Seo is? Perhaps it would be better to explain what it isn’t. The opposite of white label SEO is black label SEO, surprisingly enough, and this involves various methods that mislead the major search engines into giving otherwise unworthy sites a high ranking on their results pages. Among the most commonly used black label techniques are keyword stuffing, which basically involves using as many “popular” keywords as possible to attract the attention of the search engine spiders, whether or not they actually contribute to the content of a page. In this case, white label SEO would entail using keywords only in the context of the body copy of a page. We have only begun to touch on the various aspects of white label SEO but suffice it to say that putting these into practice will be a lot better for your site in the long run.