Archive for April, 2010
People searching for the perfect SEO reseller program are all looking for great tips. They want to know where the best Search engine optimization product is. Who is selling it? Can I resell it? They view this as if the product is 100% of what makes the sale possible. But I have a great SEO reseller tip for you: While the product is important, your ability to sell SEO is more important. That’s right, you can take an average product and sell it too. Sure, it might be a little more work, but the point I’m trying to make here is that if you want to be in the search engine optimization world, you need to examine your fortitude for relentless selling. Allow me to explain.
The SEO space is way more competitive than people think. There are many, and I hope you are not one of them, who think they can walk into search engine optimization and just start selling the product. Perhaps some people can, but I have not met many. Instead, I’ve met many people who think they can join an SEO reseller program and ramp up big bucks fast. But a funny things happens as I track these people. They don’t pull of what they say they can do. In other words, there is a huge amount of talk. For a good article on this topic, see this post.
I know this is true in every industry, but I live in the SEO world, so I guess this is what I see. And I can’t help but think that the SEO resellers I talk to seem particularly confident. I guess this stems from how new the SEO reseller game really is. Perhaps they think they have an edge because this industry is new. And the buyer is fairly confused about the product too. But that actually makes high quality SEO harder to sell, not easier.
So in the end, my biggest tip is that you need to know yourself as you try to sell SEO. I’m not saying don’t do it. To the contrary, I would encourage people to get into this exciting space. But as you sign up for your first SEO reseller program, go in with eyes open and full understanding of what will be required on your part. See also here.
What should you look for in an SEO reseller program when you are searching for a partner to work with? There are many things you should be aware of when doing this. The first is that you should not be in a rush. The worst thing is to grab the first reselling opportunity you hit. Why? Because this is a company you are likely to be doing business with for a long time. And your customer satisfaction is riding on how well they do the work. This is pretty darn important. Not just in search engine optimization, but anything. So do your homework.
Don’t trust any SEO reseller program you can’t contact easily. When things go wrong, do you want a mysterious company in India with no phone number? I don’t think so. Sure, these options may be cheaper, but that’s not something to build a meaningful business around. Seriously. And use your common sense.
Don’t select an SEO reseller program from a company that doesn’t rank themselves. You want to see pictures on the website, a phone number to reach live people, and page 1 results for themselves. This tells you they apply their own approaches to themselves. This is a good sign. Otherwise, question why they don’t rank. Perhaps it doesn’t work.